All Eyes East: Youth & the New Consumerism in China
Events | Headline and Cultural Forums
Expected to reach a population of 500 million under the age of 30 by 2015, youth in China are steadily claiming the title of the world’s number one consumers. Empowered by the income and expectations of four grandparents and two parents, young Chinese are redefining what it means to be modern and pulling global brands along with them for the ride. Join Mary Bergstrom, author of All Eyes East: Lessons from the Front Lines of China’s Youth Market and Nick Barham, Global Director W+K Tomorrow for a conversation about changes in youth culture and what this means for the world’s most dynamic consumer population.
Cosponsored with the NW China Council